Currently, the global film and television market is experiencing a stable growth cycle with a compound annual growth rate of 8%. By 2025, the overall industry size is expected to surpass $2.3 trillion. Diversified content, streaming distribution, and cultural IP derivatives have become the core demands of audiences worldwide. Against this backdrop, Hongwei Exhibition Group, adhering to the concept of 'resource aggregation and value symbiosis,' plans to launch the 'Global Film and Television Industry Cross-Border Alliance,' a forward-looking and strategically significant initiative. The following provides a systematic explanation of this alliance from four dimensions, aiming to illustrate its importance, operating mechanism, and potential value:
I. The Significance of the Global Film and Television Industry Cross-Border Alliance for the Global Film Industry and Its Importance to the Development of All Parties
1. Promote Global Collaborative Innovation in the Industry
Currently, the film and television industry is increasingly moving toward cross-border cooperation. Whether in content production, post-production technology, distribution, or copyright trading, a single market can no longer meet the demand for high-quality content creation and dissemination. Cross-border alliances help break down geographical barriers, creating an efficient platform for the global circulation of creativity, talent, capital, and technology, thereby advancing the global film and television industry to a higher level.
2. Address Industry Challenges and Strengthen Risk Resilience
In the face of global economic fluctuations, geopolitical conflicts, and the post-pandemic restructuring of industrial chains, individual companies or even national industries face considerable uncertainty. By establishing a diversified cooperation network, the alliance can achieve resource sharing, cost-sharing, and market linkage, enhancing overall crisis response capabilities.
3. Expand International Markets and Unlock Growth Potential
Different countries and regions have unique strengths in cultural content, audience preferences, and policy support. The alliance will help film and television institutions in various countries more easily access overseas markets, expand distribution channels, conduct co-productions, and attract international investment, thereby creating new business growth opportunities.
4. Promote Cultural Diversity and Mutual Understanding of Civilizations
Film and television are important carriers of cross-cultural communication. The alliance can encourage creators from different cultural backgrounds to collaborate, build an inclusive, diverse, and globally reflective content system, and enhance international understanding and respect, serving the goal of building a shared future for humanity.
II. How Cross-Border Alliances Help the Overseas Film and Television Industry Integrate Resources and Create New Opportunities
1. Establish a Global Resource Matching Platform
The alliance can integrate high-quality resources from various regions, such as filming locations, post-production companies, special effects teams, costume and prop suppliers, and translation and dubbing agencies, providing overseas film projects with a "one-stop" solution to improve production efficiency and reduce costs.
2. Introduce International Capital and Co-Production Mechanisms
With the support of the alliance, small and medium-sized overseas film companies can more easily obtain investment and financing support from China and other countries. At the same time, it promotes the standardization and streamlining of the Sino-foreign co-production process, lowering cooperation barriers and achieving win-win outcomes.
3. Open Up Global Distribution and Marketing Networks
Alliance members can share resources such as cinemas, streaming platforms, and TV networks to carry out cross-promotion, simultaneous releases, and multilingual marketing, thereby expanding the influence of films and increasing commercial returns.
4. Share Technology and Standards to Enhance Industrialization
In cutting-edge areas such as virtual production, AI-assisted creation, and digital asset development, the alliance can promote international technological collaboration and standard-setting, accelerating the digital and intelligent transformation of the global film industry.
5. Talent Training and Exchange Mechanisms
Create a global film industry talent database and practical training platform, organize international workshops, masterclasses, and study exchanges, enhancing the professional skills and global vision of industry practitioners and injecting sustainable momentum into the industry's development.
III. Hongwei Exhibition Group: Unique Value and Empowerment Brought to Cross-Border Alliances Through Exhibition Services
As an international enterprise deeply rooted in the exhibition industry for many years, Hongwei Exhibition Group can leverage its strong exhibition platform resources and professional capabilities to provide cross-border alliances and their members with the following core values:
1. Build a Global Film Industry Exchange and Trading Platform
Utilizing its branded exhibitions held in multiple locations worldwide (such as the Guangzhou International Film & TV Equipment Expo, Asia VR&AR Expo, World Cultural Tourism Industry Expo, etc.), it establishes a “Global Film Cross-Border Cooperation Zone” to bring together producers, technology providers, investors, and distributors in one place, facilitating face-to-face negotiations and contract signing.
2. Provide Customized B2B Matching and Business Connection Services
Based on big data and AI intelligent matching systems, it accurately recommends partners to alliance members and arranges one-on-one meetings, project roadshows, investment briefings, and more, improving the success rate of business collaborations.
3. Organize Summits and Thematic Events
Plans and holds high-end events such as the “Global Film Cross-Border Cooperation Summit,” the “Belt and Road Film Industry Development Conference,” and the “International Co-Production Project Launch Conference,” inviting policymakers, industry leaders, renowned directors, and investors to share cutting-edge insights and lead industry trends.
4. Support Brand Showcases and Project Incubation
Provides SMEs in the film industry with exhibition booths, product demonstrations, and immersive experience zones to help them expand international recognition; meanwhile, collaborates with investment institutions to establish a “Cross-Border Film Venture Fund” to promote the implementation of outstanding projects.
5. Build an Online-Merge-Offline (OMO) Service System
Combining online exhibition platforms (such as “YunZhanPower”) to achieve continuous 365-day display and connections, breaking spatial and temporal limitations, especially facilitating cost-effective participation of overseas organizations, thereby expanding the alliance’s coverage and activity.
6. Provide Policy Consultation and Localized Implementation Services
Assists overseas companies in understanding market entry policies, tax incentives, filming permits, labor regulations, and more in the target market, while connecting them with local co-production resources to reduce cross-border operational risks.
IV. Core Functions and Action Plan of the Cross-Border Film and Television Alliance
1. Establish a Permanent Organizational Structure and Governance Mechanism
Set up an Alliance Council, professional committees (such as co-production, technology, distribution, financing, etc.), and a secretariat; formulate the charter and rotation mechanisms to ensure efficient decision-making and sustained operations.
2. Build Digital Infrastructure and Resource Databases
Develop the Alliance's official website and app, integrating member information, project databases, service directories, supply and demand postings, online meetings, and other functions, creating a "never-ending global film and television cooperation platform."
3. Regularly Host Signature Brand Events
Annually host the "Global Film & TV Cross-Border Alliance Summit," with regional sub-venues rotating each year to enhance brand influence.
4. Promote Standard Development and Certification Systems
Jointly develop cross-border co-production process guidelines, copyright protection agreement templates, green filming standards, etc., to improve cooperation efficiency and standardization.
5. Facilitate Policy Dialogue and International Cooperation
Establish communication mechanisms with UNESCO, the International Federation of Film Producers Associations (FIAPF), and film and television authorities of various countries, promoting the signing of bilateral/multilateral film and television cooperation agreements.
6. Establish Special Funds and Award Incentives
Set up the "Global Cross-Border Film & TV Innovation Fund" to support small- and medium-sized projects; create the "Golden Sail Award – Cross-Border Cooperation Category" to recognize outstanding co-productions and contributing institutions.
7. Strengthen Public Communication and Brand Building
Tell stories of international film and television cooperation through documentaries, short videos, and social media, enhancing public awareness and support for the exchange of film and television culture.
Conclusion:
The Hongwei Convention & Exhibition Group's initiation of the "Global Film Industry Cross-Border Alliance" is not only a strategic move in line with the trend of industry globalization but also a key step in building an open, collaborative, and innovative international film and television ecosystem. With its extensive experience in exhibitions and resource integration capabilities, Hongwei is expected to become a bridge connecting China and the world in the film and television sector, enabling global film and television professionals to cooperate and achieve shared success, and jointly paint a future of limitless cinematic possibilities.
Contact： Daniel Chan
Phone: +86 13112937297
Email:grand.fa@grahw.com