In recent years, the global video entertainment market has shown a pattern of 'steady high-quality long-form content and explosive global short-form content.' According to statistics:
By 2025, global box office revenue is expected to reach around $33.5 billion, up nearly 12% from 2024, driven by a dual engine of China and the US, with top IPs and animations supporting the recovery.
By 2025, the global TV series market (including long-form streaming series) is projected to exceed $100 billion. The rapid growth of streaming subscribers is driving high-quality content production and accelerating cross-border distribution.
By 2025, the global short video market is expected to surpass $53 billion, dominated by TikTok and YouTube Shorts platforms, with strong ad and e-commerce monetization, and the APAC and North America regions serving as the core markets.
By 2025, the global micro-drama market is estimated at $11–18 billion, with China accounting for over 75% of the market. Overseas growth is rapid, with Chinese platforms leading international expansion, and the US becoming the largest overseas market.
Focusing on 'technology empowering content creation,' the Asian Film & TV Production Technology and Equipment Expo, organized by Guangdong Hongwei International Exhibition Group Co., Ltd., is a full-industry chain event covering four major sectors: film, TV series, short videos, and micro-dramas. It precisely targets the new industry trends of integrating long and short content development. The expo connects the entire industry chain—from content creation, filming and production, digital technology, promotion and traffic, copyright transactions, investment matching, commercial monetization, to derivative development—bringing together top resources from producers, production teams, MCN agencies, technology service providers, platforms, investment firms, and brands. The event also collaborates with international authoritative institutions and industry leaders, presenting the latest achievements and development trends across all fields through a multidimensional format of 'exhibition display + summit forum + business matchmaking + immersive experiences,' making it an unmissable professional event in Asia.